A Selection of Recent Work

Not a full archive — just projects that reflect my approach to clarity, structure, and practical execution.

Strategic Marketing & Fractional CMO

Long-term marketing leadership, growth strategy, and execution for scaling businesses.

Strategic Marketing

Strategic PR & Personal Brand Growth

Role: Personal Brand Promotion Specialist

Building and strengthening a personal brand through strategic PR, media visibility, and expert positioning.

Personal BrandPR StrategyMedia RelationsExpert PositioningThought Leadership
Strategic Marketing

Operational & Growth Leadership for EdTech Platform

Role: COO (Chief Operating Officer)

End-to-end operational leadership for an EdTech platform — scaling from launch to 10,500+ users and €100K+ turnover.

COOPlatform OperationsMonetizationGrowth SystemsCross-team Leadership
Strategic Marketing

Market Entry & Brand Growth for Television Channel

Role: Marketing Director

Go-to-market strategy and brand-building for a new television channel — from launch to market presence, partnerships, and audience growth.

Market EntryBrand GrowthPartnershipsPR StrategyMedia Relations
Strategic Marketing

PR & Event Promotion Strategy for International Conference

Role: PR Manager (Remote)

Developed and executed PR and promotion strategy for an international industry conference — combining media outreach, social media, and paid advertising to drive visibility and attendance.

Event MarketingPR StrategySocial MediaPaid TrafficMedia Relations
Strategic Marketing

PR & Brand Growth Strategy for Travel TV Channel

Role: PR Manager

Built scalable PR and event marketing system for a national travel TV channel — combining media relations, partnerships, events, and digital promotion to strengthen brand awareness across Russia and CIS markets.

PR StrategyBrand GrowthEvent MarketingMedia RelationsPartnerships
Strategic Marketing

Market Research & Go-to-Market Strategy for Translation Services

Role: Marketing Consultant (Temporary Project)

Conducted comprehensive market analysis and developed actionable go-to-market recommendations for a translation services company — focused on pricing, positioning, sales stimulation, and service expansion.

Market ResearchGo-to-Market StrategyPricing StrategySales EnablementConsulting

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Websites

Mobile-first websites built for clarity, trust, and enquiries. Structured, SEO-ready, and easy to maintain.

Website & SEO Content for an International Bodywork Practice
Websites

Website & SEO Content for an International Bodywork Practice

Mobile-first, multilingual website for a bodywork & massage practitioner — designed to build trust, explain the method, and convert educational content into client bookings.

Website structureCopyUI
Live
Hermes Club — Website + Ticketed Events Calendar
Websites

Hermes Club — Website + Ticketed Events Calendar

Website built from concept to launch in 7 days — with an events calendar and ticket sales flow.

Events calendarTicket salesFast turnaround
Live
One-Page Landing for Paid Ads & A/B Testing
Websites

One-Page Landing for Paid Ads & A/B Testing

High-conversion one-page landing designed specifically for paid advertising, rapid testing, and fast validation of marketing hypotheses.

Landing pagePaid adsA/B testing
Private

What you can expect

Clear scope and timelines

No surprises. You know what's included and when.

Clean design and consistent execution

Thoughtful, readable, and aligned with your brand.

Practical handover and support

Access, files, and guidance so you're not dependent.

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Design & Print

Visual systems and print materials that keep brands consistent and premium — online and offline.

Instagram Visual System & Launch
Design & Print

Instagram Visual System & Launch

Visual identity and content system for launching a professional Instagram account in the wellness / bodywork niche.

Instagram designVisual identityContent system
Private
Marketing Design & Visual Communication
Design & Print

Marketing Design & Visual Communication

Design of advertising creatives, presentations, and promotional materials for marketing, education, and digital products.

Marketing designVisual systemsPresentations
Private
Instagram Feed Design & Visual System
Design & Print

Instagram Feed Design & Visual System

Visual concept and feed system designed to launch and position a digital studio on Instagram.

Instagram designVisual systemsFeed strategy
Live
Gift Certificate Design
Design & Print

Gift Certificate Design

Custom-designed gift certificate created as a premium, tangible extension of a wellness practice — suitable for both print and digital use.

Print designGift certificateWellness branding
Private
Promotional Flyer Design — Bodywork & Sports Massage
Design & Print

Promotional Flyer Design — Bodywork & Sports Massage

A print-ready flyer that clearly and simply communicates body care, balance, and support for active people.

Print designFlyer designWellness branding
Private

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SEO Articles

Search-focused content written to rank and to be readable — with clear structure, intent, and internal linking.

SEO Article: Structural Integration (Rolfing)
SEO Articles

SEO Article: Structural Integration (Rolfing)

SEO-focused article created to attract organic traffic and build trust around bodywork and structural integration.

SEO writingContent strategyBodywork
Live

It took six years before I found the courage to take the first step on social media... And today I have 9 beautiful reviews, a fantastic design, almost two sites - and above all a special person who gave me the motivation for all this. In my opinion, you really have the potential to become a TOP company. With your skills and determination, you can go far. But I wish you with all my heart to expand, because you are really ahead of the game.

Tatsiana Harelava

Tatsiana Harelava

Bodywork & Massage Practitioner

Thinking This Might Be a Fit?

Only 3–4 key growth projects accepted each quarter — by selection